Privacy Policy

Version 2.2 — Last updated: 14 January 2026

Who we are

This Privacy Policy for The Little Stationery Shop (“we”, “us”, or “our”) explains how and why we collect, store, use, and share (“process”) your personal information when you use our website and services, including when you:

  • Visit our website at https://thelittlestationeryshop.co.uk or any site that links to this Privacy Policy.
  • Interact with us on Facebook, Instagram, TikTok, Etsy, or other social platforms.
  • Make a purchase, sign up to our mailing list, or contact us for support.

If you have any questions after reading this policy, please email us at flic@thelittlestationeryshop.co.uk.

1. What information do we collect?

Information you provide to us

We collect personal information that you voluntarily provide when you:

  • Place an order
  • Create an account
  • Subscribe to our newsletter
  • Contact us with a question or request

This may include:

  • Name
  • Email address
  • Postal address
  • Phone number
  • Account login details
  • Billing and delivery details

Payment data
Payments are processed securely by Stripe. We do not store your full card details. Stripe’s Privacy Policy is available here:
https://stripe.com/gb/privacy

Email interaction data

If you receive email updates from us (such as newsletters or automated order emails), our email provider MailPoet may collect anonymised data, such as whether an email was opened or a link was clicked. This helps us understand which messages are useful.

Information collected automatically

When you visit our website, we automatically collect certain information, such as:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited and actions taken
  • General location (city-level only)

This is primarily used for security, basic analytics, and improving the site. For more details, please see our Cookie Policy.

2. How do we use your information?

We use your personal information to:

  • Process and deliver your orders
  • Take payment and manage refunds
  • Send order confirmations, shipping updates, and account-related emails
  • Respond to your messages and support requests
  • Maintain and improve our website and services
  • Send newsletters and marketing emails if you have given consent
  • Prevent fraud and maintain security
  • Comply with legal obligations

Transactional emails

Order confirmations, invoices, password resets and shipping notifications are sent through WooCommerce and customised using YayMail. These emails are essential to your purchase and cannot be opted out of.

Email marketing and mailing lists

If you sign up to our newsletter (for example, at checkout or through a form on the site), your name and email address are stored securely by MailPoet. We use MailPoet to send newsletters, new product updates, offers and occasional review requests. Every email includes an unsubscribe link, and you can opt out at any time.

Consent at checkout

When placing an order, you can choose whether to receive future marketing emails by ticking an opt-in box. This is entirely optional and is not required to complete your purchase.

Google Customer Reviews

We use Google Customer Reviews, a service provided by Google LLC, to collect feedback about customer experiences with our shop.

After completing an order, you may be invited on the order confirmation page to opt in to receive a one-time email survey from Google asking you to review your shopping experience. Participation in this survey is entirely optional.

If you choose to opt in, we will share limited order-related information with Google for the sole purpose of sending this survey. This information may include your order ID, email address, delivery country, and estimated delivery date.

Google processes this information as an independent data controller in accordance with its own privacy policy. We do not receive access to individual survey responses unless they are published by Google as aggregated ratings.

You can read more about how Google uses personal data here:
https://policies.google.com/privacy

User-generated content and social media mentions

If you share photos of your order or tag The Little Stationery Shop on social media, we may reshare your content on our own channels. We will never share personal or identifying information (such as addresses or full names) without your explicit permission, and any identifying details will always be obscured or omitted.

WhatsApp communication

If you contact us using the WhatsApp chat button, your messages are processed by WhatsApp (Meta Platforms). We use this information only to respond to your enquiry and do not store it separately. Please avoid sending sensitive information via WhatsApp.

3. Cookies and analytics

We use essential cookies to make the site work and optional cookies (with your consent) for analytics and email tracking. For full details, including cookie types and how to manage your preferences, please see our Cookie Policy.

Google Analytics 4 (GA4)

We use GA4 to understand how visitors use the site. GA4 collects anonymised usage data, such as pages visited and session length. GA4 does not store your full IP address and does not identify you personally. Analytics cookies only run if you consent via the cookie banner.

4. When do we share your information?

We only share your information with trusted third parties where necessary to provide our services, such as:

  • MailPoet – for email delivery and newsletter management
  • Stripe – for secure payment processing
  • Analytics tools – for anonymised usage statistics (where cookies are consented to)
  • Google LLC – where you opt in to receive a Google Customer Reviews survey following a completed purchase.

These providers process your data on our behalf and are not allowed to use it for their own purposes.

5. How long do we keep your information?

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy or to meet legal and tax requirements. When we no longer need your information, we will delete or anonymise it.

6. How do we keep your information safe?

We use appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

7. Children’s privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from anyone under 18. If you believe we have done so, please contact us and we will delete the information.

8. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your information in certain circumstances
  • Object to or restrict certain types of processing
  • Withdraw consent where processing is based on consent

To exercise any of these rights, please email flic@thelittlestationeryshop.co.uk.

9. Do-Not-Track signals

Some browsers offer a “Do-Not-Track” (DNT) feature. There is currently no standard for how websites should respond, so we do not respond to DNT signals at this time.

10. International data transfers

Some of our service providers may store or process data outside the UK. Where this happens, we ensure appropriate safeguards are in place in line with UK data protection law.

11. Data breaches

If a data breach occurs that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority where required by law.

12. Automated decision-making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

13. Contact details

Data Protection Contact:
The Little Stationery Shop
176 Water Street
Accrington, Lancashire BB5 6QU
United Kingdom
Email: flic@thelittlestationeryshop.co.uk

Change log

  • 14 January 2026 – Version 2.2:
    Updated Privacy Policy to include Google Customer Reviews participation, data sharing clarification, opt-in survey details, and third-party data controller disclosure.
  • 05 December 2025 – Version 2.1: Updated to include MailPoet email analytics, GA4 clarification, WhatsApp communication, cookie preference management, and improved formatting.
  • 02 August 2025 – Version 2.0: Entire policy redrafted to ensure it covers all required areas.
  • 02 August 2025 – Version 1.1: Updated contact email address and formatting.